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1NRI model wearing streetwear in Accra, Ghana
Live · Deadline
26.12.2026

Road to HQ

Six thousand units stand between us and a permanent home in Accra. Every piece moves the needle.

Sold
0
0.0%
Target
6,000
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Ch. 01The plan, plainly

We have to sell 6,000 units
to afford a place to live. LOL

1NRI is moving into its first permanent headquarters in Accra by 26.12.2026 — a studio, a fitting room, and somewhere our distributed production network in Northern Ghana can finally call home. The math is simple. The road is not.

6,000
Units to sell
-
Days remaining
06
Milestones
Ch. 02The road, charted

Six milestones.
One headquarters.

Start0 soldFinishHQ open011,000 units022,000 units033,000 units044,000 units055,000 units066,000 units
GoalHQAccra · 26.12.2026

Click a milestone · ←/→ to cycle

Road to HQ·26.12.2026·Accra, Ghana·6,000 units·
Ch. 03The whole list

Every promise, in order.

  1. 01
    A day out with a customer
    1,000 units · Q2 · 2026
    When we hit our first thousand units, we're showing up - in person - for one customer who's been with us. A whole day, on us. Coffee, the city, the wardrobe edit they didn't know they needed.
  2. 02
    Climb Mount Afadjato
    2,000 units · Q2 · 2026
    Two thousand deep. The team climbs Mount Afadjato - Ghana's highest peak, 885 m. Full 1NRI kit, filmed start to summit. If we're asking you to back us, we should be willing to suffer a little too.
  3. 03
    Wildcard - a customer decides
    3,000 units · Q3 · 2026
    Halfway there, we hand the wheel over. One customer gets to pick the milestone - whatever they want us to do, build, or attempt. No veto, no committee. Their call, our commitment. (Nothing too crazy tho🫠)
  4. 04
    Charity Donation
    4,000 units · Q3 · 2026
    Four thousand units moved. We make a meaningful donation to a cause close to the community we're building in - chosen transparently, receipts shared. The road isn't just about us.
  5. 05
    Street Interviews About Our Brand
    5,000 units · Q4 · 2026
    Five thousand in and we go to the streets - camera rolling, no script. We ask real people what they think of 1NRI: the clothes, the price, the name, all of it. Uncut, unfiltered, published raw.
  6. 06
    HQ Tour & Party
    6,000 units · Dec · 2026
    We close the road and open the doors. The new Accra headquarters, live and in person. A tour of the studio, the fitting room, the lounge - then a party for every customer who helped us get here.
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