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Two models in Intercessory Dept. camo long-sleeves
Live · Deadline
26.12.2026

Road to HQ

Six thousand units stand between us and a permanent home in Accra. Every piece moves the needle.

Sold
0
0.0%
Target
6,000
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Ch. 01The plan, plainly

We have to sell 6,000 units
to afford a place to live. LOL

1NRI is moving into its first permanent headquarters in Accra by 26.12.2026: a studio, a fitting room, and somewhere our distributed production network in Northern Ghana can finally call home. The math is simple. The road is not.

6,000
Units to sell
44
Days remaining
06
Milestones
Ch. 02The road, charted

Six milestones.
One headquarters.

Start0 soldFinishHQ open011,000 units022,000 units033,000 units044,000 units055,000 units066,000 units
GoalHQAccra · 26.12.2026

Click a milestone · ←/→ to cycle

Road to HQ·26.12.2026·Accra, Ghana·6,000 units·
Ch. 03The whole list

Every promise, in order.

  1. 01
    A day out with a customer
    1,000 units · Q2 · 2026
    When we hit our first thousand units, we're showing up, in person, for one customer who's been with us. A whole day, on us. Coffee, the city, the wardrobe edit they didn't know they needed.
  2. 02
    Climb Mount Afadjato
    2,000 units · Q2 · 2026
    Two thousand deep. The team climbs Mount Afadjato, Ghana's highest peak, 885 m. Full 1NRI kit, filmed start to summit. If we're asking you to back us, we should be willing to suffer a little too.
  3. 03
    Wildcard: a customer decides
    3,000 units · Q3 · 2026
    Halfway there, we hand the wheel over. One customer gets to pick the milestone: whatever they want us to do, build, or attempt. No veto, no committee. Their call, our commitment. (Nothing too crazy tho🫠)
  4. 04
    Charity Donation
    4,000 units · Q3 · 2026
    Four thousand units moved. We make a meaningful donation to a cause close to the community we're building in, chosen transparently, receipts shared. The road isn't just about us.
  5. 05
    Street Interviews About Our Brand
    5,000 units · Q4 · 2026
    Five thousand in and we go to the streets, camera rolling, no script. We ask real people what they think of 1NRI: the clothes, the price, the name, all of it. Uncut, unfiltered, published raw.
  6. 06
    HQ Tour & Party
    6,000 units · Dec · 2026
    We close the road and open the doors. The new Accra headquarters, live and in person. A tour of the studio, the fitting room, the lounge, then a party for every customer who helped us get here.
1NRI embroidered sweatpants in four colourways

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